The BIG Move Update: WE MOVED! Plus Customer Appreciation Party Details

We are thrilled to announce that The BIG Move was a great success! Thursday April 15th was our first day open at our brand new location, 459 Broome Street, NYC.  It has been incredible!  It has been such a pleasure to see so many familiar faces and great to meet new customers and all of our very friendly new neighbors. Thank you so much to everyone who has showed up to usher in our first days at Purl Soho, it means so much to see you all there!  

Here are some snapshots of the new store.  Above is a picture of our check out area and winding station. It feels like such a luxury to have two registers and a dedicated place to wind yarn!

One of our favorite things about our new space is that all of our products are under one roof, you can find yarn and fabric and much more right here.  We hope this will breed some cross-craft projects, a sewn dress with a crocheted color maybe, or a knitted scarf lined with some beautiful printed fabric? The possibilities seem endless!

All of the space at our new location invites you to get up-close and personal with our products. Above is a picture of one yarn display area where we are keeping our cashmere yarn and other special fibers. If you ever visited our original location on Sullivan Street you might remember that our cashmere section was right above our cash register desk in a hard to access spot (sometimes we even had to stand on the desk to bring down colors)! We love that now you'll have the opportunity to really feel all the different weights and thicknesses and truly appreciate all of the amazing colors.

We also have so much more room to display Purl Bee projects. Above is a picture of our front display area. Readers of this blog might recognize the Felt Flower Pillows, New Years Garland, Fuzzy Easter Chicks, and Fun Kid's Hat among others!

All of these new changes are great but the absolute best thing about our new location is having more room to interact with all of our customers. We are so lucky to have such an incredibly dedicated and enthusiastic group of people as our customers.  So, to show our gratitude for all of your support we are throwing a Customer Appreciation Party on Saturday, April 24th from noon until 6pm.

This is going to be such a fun day! We will be hosting free raffles for goodies from all of our favorite vendors. Prizes will include fabric from Liberty of London, Yuwa, and Kona Cotton, yarn and patterns from The Fibre Company, Blue Sky Alpacas, and Imperial Stock Ranch, and a whole collection of books from STC Craft. This is just the tip of the iceberg prize-wise! We will also be serving free refreshments and giving away goodie bags full of amazing freebies to everyone who comes by.

During the party we want to share our new dedicated classroom with all of you so we are planning a series of demonstration workshops that are absolutely free! Below is the schedule, please call 212-420-8796 during our normal business hours to sign up as space is limited:

• 1:00- 1:30- Hand sewing a Four Patch with Cassandra
• 2:00- 2:30- Embroidery Basics with Sophie
• 3:00- 3:30- How to Read a Knitting Pattern with Finlay
• 4:00- 4:30- Beginning Knitting- How to Cast on with Calia
• 5:00- 5:30- Needlepoint Basics with Laura

We really hope you can make it to this event but if you can't we're also having a raffle for our online customers with lots of great prizes. We'll be posting details about the prizes and how to enter for online customers on Wednesday, April 21.

Thank you so much for all of your support during this big transition. We hope to see all of you on Saturday April 24th for the party if not sooner!

Here are the details for our new shop:

Purl Soho

459 Broome Street

New York, NY 10012

212 420-8796

For now our store hours will remain the same as always:  Monday-Friday 12 to 7; Saturday and Sunday 12 to 6pm. 

If you need a map to the new location please click here.

See you soon!

Comments

[angelina]

guys: what a beautiful shop. i hope i make it there someday.
good luck with the move
xx

[Rita]

The new store looks FANTASTIC! Wish I could be there for the party - will have to wait until the end of the year when I am planning on heading to NYC for Christmas!! Will be worth the wait....

Rita

[Ana]

Congratulations the shop is absolutely stunning!
Best wishes from Barcelona.

[Elena]

Congratulations! What a beautiful shop. I have been following your progress with bated breath, from the other side of the world! I would absolutely love to visit your shop one day, until then I will do what I've been doing everyday, visiting you via blog land!

[Kate]

Well done on the move - the shop looks AMAZING.

[Carolina]

Congratulations! Looks very nice :)

[milk tooth rain]

Omg! That store dirve me crazy, really crazy...I love it!

[riotyarn]

So much beautiful yarn. I wish I lived in New York and had the opportunity to visit the shop.

[sharon]

beautiful - i miss nyc!

[Kimferg]

Gorgeous!!!

[Emma Angel]

Wow, it looks great! Wish I could call in but its a bit too far from Manchester.
Well done, it really does look fantastic x

[santaananana]

I wish I lived in NYC! I am a devoted follower who lives in California. I order from your website all the time. Your new store looks like Heaven to me!

[Leila]

I think I would be happy with a poster made of any one of those photos! What will you do when someone buys something? Do you have a dedicated display-composition manager? :)
Seriously, congratulations.

[Ruth]

Yay! Congrats on the new space. Can't wait to come see it!!!

[betsy]

It all looks amazing! Congratulations on your beautiful new space! I can't wait to come check it out in a few weeks.

[Julia]

The new store looks gorgeous. I wish that I lived in NYC so that I could pop by.

[Josie (Molly's Mom)]

The new store looks BEAUTIFUL. Congratulation. I can't wait to come visit in May.

[mimi k]

Congratulations- the store looks fantastic!! I can't wait to see it in person :-)

[Beth]

Wow, congratulations! The new place looks awesome! Beth

[Tich]

What beautiful pictures and what a beautiful shop! The yarns and fabrics look yummy. I would have loved to come to the opening, but it is a little far from Orkney, Scotland. Wishing you a wonderful success in the future. You deserve it with all the hard work you do.

[Rose]

The store looks beautiful!! I was there last week (4/2) and was sorry I was too early but also glad to have one more visit in your old store. Can't wait to see the new one soon!!!

[kgmama]

I am one of your loyal customers from CA--your shop is always on my list of places to go when I visit NYC, and I always bring home at least one skein of some special yarn I cannot find here. I look forward to visiting your beautiful new store, but I will miss the little one on Sullivan too.

[Brenda]

Looks SO beautiful - if I ever get to New York, yours will be one of the first places on my agenda! Congrats on a successful move!!!

[giddy teri]

wow! can't wait to see for myself this summer! looks so bright and so cheery! you've made such marvelous and inviting space with a modern aesthetic! congrats!

[Nancy J]

I wish I was just a hop, skip, and a jump away. I must say though that your blog makes me feel like a part of the action.