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Purl Soho at the Martha Stewart Holiday Craft Sale!

We are so excited to announce that this year we will be participating in the Martha Stewart Holiday Craft Sale on Saturday, December 4th in New York City! This annual event is an exciting gathering where many of the creative minds behind Martha Stewart Omnimedia sell their personal work.  You can find great gifts like beautiful jewelry, hand silk screened children's clothing, unique knitted and sewn items and elegant ceramics.  There's truly something for everyone.  Additionally they invite a few friends of Martha Stewart Omnimedia to join in the fun and we're so thrilled to be a part of it this year.

Last year's sale was so inspiring and this year promises to be even better.  It's the perfect place to buy unique holiday gifts you can't find anywhere else and support local artists and craftspeople. There is always great food, music and a warm, festive atmosphere. This year there will be a craft walk where you can win some great prizes from the vendors, giveaways from the event's sponsors, an ornament making table, as well as a display of projects from the December 2010 issue of Martha Stewart Living! What a great excuse to spend a fun filled day holiday shopping in New York City!

At our table this year Joelle and Molly will be selling all kinds of Purlsoho goodies; Purl Soho knitting and sewing kits, Purl Soho Patterns, beautiful fabric bundles, Joelle's signed books and much more.  We would love to see all of you there.  If you'd like to join us, here are the details:

Saturday, December 4th, 12pm- 6pm

Martha Stewart Holiday Craft Sale

Starrett-Lehigh Building
601 West 26th Street, 9th Floor
New York, NY 10001

Hope to see you there! Happy Holidays!

ps- More info and directions to the sale can be found here.


Welcoming Shelter - Brooklyn Tweed's Beautiful New Yarn

Brooklyn Tweed's Shelter is a gorgeous and brand new line of artisanal wool created by Jared Flood and available at Purl Soho. Shelter is tweedy, soft and beautiful. Many readers probably recognize the name Brooklyn Tweed from Jared Flood's knitting blog of the same name. For five years Jared has been sharing his fiber passions with a devoted following of kindred spirits. From his first hesitant forays into the world of blogging, to designing classic patterns for the likes of Vogue Knitting and Interweave, to authoring his own book, Made in Brooklyn, to designing and marketing his own brand of fiber, readers have been with Jared the whole way.

Jared had a very specific vision for his yarn, starting with the commitment to tap into America's rich textile history. He set out to develop a wool that would be 100% American sourced, spun and designed. He also knew exactly how he wanted the yarn to feel, look and act, so the first step was to find an American sheep breed that produced the perfect wool, a delicate balance of softness and durability.

All of the fine qualities Jared was looking for came together in a Montana cross breed called the Targhee-Columbia. The Targhee brings cozy softness to the yarn and the Columbia brings structure and strength. A match made in heaven!

The next challenge was to find a mill expert enough to work to Jared's exacting standards. Enter Harrisville Designs of Harrisville, New Hampshire.

Harrisville has been an operating mill since the late 1700's (with a decade long hiatus in the 1960's). It was reopened in 1971 and is now a family owned and operated business renowned for its high quality woolen yarns. A year of intense collaboration and passionate hard work has resulted in Jared's dream come true: a 100% American made wool in a beautiful palette of 17 rich and natural heathered colors.

The most remarkable quality of Shelter is its airy lightness. The wool is spun as a "woolen" as opposed to a "worsted", a distinction perhaps too technical to get into here, but whose result is a loftiness that allows the yarn to function at a wide range of gauges. This yarn is perfectly happy anywhere from a sportweight to a heavy worsted. Its versatility makes this the perfect yarn to have on hand for middle of the night inspirations!

To accompany his yarn, Jared designed some beautiful Shelter patterns, like this "Shale Baby Blanket". Inspired by a family heirloom and knit with six skeins of the color "Sweatshirt", whose beauty is far from any sweatshirt we've ever seen!

  • You can find Shelter yarn right here.
  • Click here to see the whole collection of patterns of Brooklyn Tweed shawls, hats, scarves and blankets. 

Purl is extremely proud to be the exclusive source of Shelter in New York City.  It is a yarn with a very special story whose journey to our shelves has been a labor of love for Jared Flood. We are so happy to support his vision, effort and passion! Shelter is sure to be a tweed classic! 


Attention Yarn Lovers: The New York City Yarn Crawl is This Weekend!

The annual NYC Yarn Crawl is this weekend, Saturday October 9th through Monday October 11th! The yarn crawl is a self guided tour through all of New York City's best yarn shops with tons of free prizes and gifts for partipants, and an opportunity to meet tons of other yarn lovers from far and wide! Each store runs its own promotions, there will be a fun scavenger hunt with prizes from one of our favorite yarn companies, Blue Sky Alpacas and The Yarn Crawl folks are also giving away an exciting gift basket full of prizes at each of the participating stores.  This year The City Bakery is also participating in the gift basket giveaway. It's a great place to stop by for lunch after a morning of yarn hunting!  You can read more about the raffle and scavenger hunt here on The Yarn Crawl Website.

We're really excited to tell you about our own giveaways and promotions this year! All weekend we will be opening an hour early, at 11am. We will also be offering 25% off of Cascade Softspun Yarn, select sizes of Lantern Moon Ebony Needles (sizes US 10 and US 15 online )and select colors of Koigu's gorgeous silk and wool yarn, Mori, among others (you'll have to stop in to find out the rest!)

Please Note: For those of you who can't make it into the city for the Crawl, we will be offering 25% off on Cascade Softspun and Koigu Mori online as well (from Saturday Oct 9 - Monday October 11, or as long as supplies last)! 

But the biggest news of all is the special prizes which will be giving away all weekend long. This year we are particularly fired up about knitting since Purl Soho's very own Joelle Hoverson just released a new book, More Last-Minute Knitted Gifts and our prizes will, for the most part, focus on projects from the book. Here is just a partial list of all the great prizes you can win:

  • 1 prize of 20 skeins of Koigu Premium Merino to make Leah's Lovely Cardigan

We are also giving away materials for many other More Last-Minute Knitted Gifts projects such as Cascade 220 to make the Huggable House, Alchemy Temple to make the Handwarmers, Blue Sky Worsted to make the Men's Zip Vest and much much more! There will also be non-book related prizes like a variety of Cascade Yarns and Squishy Sock Kits from Anazula! We can't thank our great sponosors enough for making this such a generous weekend of giveaways!

We will also be having some exciting book related events each day of the crawl along with our friends at STC Craft | Melanie Falick Books

  • On Saturday Joelle will be signing copies of More Last-Minute Knitted Gifts in the store from 12 - 2pm
  • on Sunday Kristina McGowan will be around from 2 - 4pm signing copies of her elegant new book Modern Top Down Knitting.
  • On Monday Bruce Weinstein will be in the shop between 1 - 2pm signing copies of his wonderful book, Knits Men Want

We will also be giving away a few signed copies of both Kristina's new book and Bruce's book so be sure to stop by to check them out!


Here is all the info on what we've got going on in a simple format:

Saturday October 9th:

Sunday October 10th:

Monday October 11th:

Please keep in mind that we recently moved to a new location.  If you haven't visited us yet, this weekend is the perfect time to come by and see us.  You can find us at 459 Broome Street, between Greene and Mercer (you can find a map to our new location at this link).  If you have any questions or need directions please give the store a call at 212-420-8796.

Can't wait to see you all at the Crawl!


Mark Your Calendars for the 2010 New York City Yarn Crawl!

We are thrilled to announce that we will be participating in the second annual NYC Yarn Crawl this Columbus Day weekend, October 9th- 11th! The Yarn Crawl is a self guided tour of New York City's best yarn shops that includes great giveaways, discounts, raffles and lots of fiber camaraderie! Each store has its own special promotions, giveaways, raffles and discounts and there is also a fun Scavenger Hunt with prizes supplied by Blue Sky Alpacas! Additionally the NYC Yarn Crawl is also running a raffle for a wonderful gift basket, filled with prizes from lots of great sponsors at every participating store. To enter just visit a store and drop your name in the hat! The Yarn Crawl is such a fun way to see the city and meet like minded knitters, crocheters, and fiber lovers and it's a perfect start to the Autumn knitting season!

We are really excited for our own promotions and prizes! We are extra exited about knitting this year because of Joelle's new book, More Last-Minute Knitted Gifts, and while we don't want to give away too much about our specific promotions just yet, you can be sure the new book will be involved somehow!

We really enjoyed last year's Yarn Crawl and we're confident that this year will be even better because of our big, beautiful, new location.  We're fired up to be hosting another big shindig after the success of our Customer Appreciation Party earlier this year. It's just so gratifying to meet so many enthusiastic knitters, crocheters, crafters and artists!

During the Yarn Crawl, we'll be opening an hour earlier so you will have enough time to get to all of the great stores participating this year.  Our hours during the Yarn Crawl will be:

  • Saturday October 9th 11am- 6pm
  • Sunday October 10th 11am- 6pm
  • Monday October 11th 11am- 7pm

So be sure to mark your calendars! We really hope to see you there! For more information on The NYC Yarn Crawl please visit their site here.


The BIG Move: Customer Appreciation Party and Online Raffle Details!

Saturday April 24, 2010 was our Customer Appreciation Party, in celebration of our BIG move, and we had the best time.  Thank you so much to everyone who made it out! We were reminded yet again that we have the most creative, and fun customers in the world. You guys made the party such a success!

By 11:45 there was already a group  outside our door waiting patiently for us to open. It was so exciting to see these lovely ladies  as we put the finishing touches on the store. We went out and delivered our goodie bags to these early birds to show our appreciation!

When we opened we were absolutely thrilled to see how many people came to visit us!

We had pink lemonade and a rainbow of macaroons, which made it really feel like a party!

Some of our favorite parts of the day were the raffles. We had a raffle drawing every hour and each time we gave away over fifteen prizes. Purlsoho's Jeremy called all of the winners every hour and hearing people get excited as they won was really fun. All of the prizes were so inspiring, from cashmere scarf kits from Jade Sapphire, to bundles of Liberty of London fabric, and we are looking forward to seeing all of the cool projects that get made from them! A huge thank you to all the vendors who donated raffle items.

We really enjoyed meeting all of you and spending the day together. It was just  lovely to see so many friendly faces, meet your families, and see your beautiful projects, you guys constantly inspire us! Thank you so much to those of you who came to the party and also to those of you who were there in spirit!

And speaking of those people who couldn't make it to the party, our online raffle was also a smashing success! Here is a list of who won what:

Rosario Benavides of Rye, New York won the Liberty Fat Quarter Bundle.

Marie Litwinowica of Paris, France won the Manly Scarf Kit

Carrie McDougall of Fitzroy North, Australia won the Wool Felt Bundles

Jennifer Beeman of Chicago Illinois won the Gregarious Grosbeaks Charley Harper Needlepoint Canvas. You can check out her cute blog here.

Thank you to everyone who participated, we wish we could send a prize to each and evey one of you!  The four lucky winners were so gracious and excited (and so international!) We can't wait to see what they make with their prizes.  --The Purl Bee

P.S. The photos of our party were taken by Alethea Cheng Fitzpatrick Photography, a NYC based contemporary baby, child and family photographer. Alethea is also a knitter and longtime Purl Soho customer.  She is currently running a spring giveaway and fundraiser. Click here to enter to win free photo sessions, prints and more, and support Baby Basics NYC, a non-profit organization providing mentoring, education and diapers to working poor families.