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« NEW! Purl Color Wheel Quilt Custom Fabric Bundle! | Main | A Nod to Purl from New York's Bravest »

Introducing Purl's First Fabric Collection: Cake Rock Beach!

We are thrilled to announce our very first fabric collection, designed by Joelle for Moda! Cake Rock Beach is inspired by naturalist science and art of the 19th century, which celebrated the unique forms of natural objects as they were discovered and studied. 


wedgewood.jpgNaturalists catalogued their intriguing subjects with drawings, paintings, and early forms of photography.  Their work influenced the fashions of the day, from textiles to ceramics.

wedgwoodseaweedweb.jpgOver the years, Joelle has collected many prized possessions from this period (including the Wedgwood pitcher and plate shown here), that contributed to this collection.  She gave it the name Cake Rock Beach, after a type of rock formation found on the beaches in her home state of Washington.  With so many tidal pools, ferns, sea plants, shells, and other sea life, coastal Washington is a naturalist's dream! This inspiring environment drifts through these seven distinctive prints:

Flora - A large repeat pattern inspired by solar prints.  Joelle made these images by placing objects she collected at the beach on photosensitive paper.

Seaweed - A detailed print of several different types of seaweed and coral, inspired by 19th century sources, as well as embroidery Joelle made.

Sand - A highly detailed field of tiny circles.

Fisherman's Net - A small diagonal grid inspired by traditional handmade nets.

Eclipse - A graphic print of large circles transformed into new moons.

Honeycomb - Inspired by a 19th century fabric print.

Waves + Particles - Inspired by a 19th century fabric print.

Each print is available in these naturally inspired colors (and Coral, pictured above):









Cake Rock Beach also features Net Of Jewels, 12 iridescent solid fabrics named for captivating  jewels: diamond, ruby, citrine, and obsidian, to name a few.

Cake Rock Beach will debut at the Annual Quilt Market in Houston, Texas, this fall.  It will be available nationwide this winter, in early 2008. We can't wait to share projects featuring these new prints with you!

Reader Comments (43)

Joelle, any idea if Moda will have this at sample spree? I'm trying to plan strategy. :-)
October 3, 2007 | Unregistered Commenteramy
i am *very* excited about this. very very. beautiful work.
October 3, 2007 | Unregistered Commentermelissa f.
it is gorgeous. congrats joelle!
October 3, 2007 | Unregistered Commentererin
Oh, it's just a stunningly beautiful collection. Congratulations Joelle!
October 3, 2007 | Unregistered Commenteramanda
So unfair, showing us these beautiful fabrics that aren't yet available! Please post a reminder when they do debut online. Thanks!
October 3, 2007 | Unregistered Commentermeghan
Congrats! I love the colors you've created it in. Leaf is just screaming out to me! Can't wait to have it available for purchase.
October 3, 2007 | Unregistered CommenterSuzanne
Wow, these are gorgeous! What a stunning collection. Congratulations! I can't wait until they're available.
October 3, 2007 | Unregistered CommenterMaritza
so beautiful!!
October 3, 2007 | Unregistered Commenterliz elayne
Congratulations! Simply stunning.
October 3, 2007 | Unregistered Commenterregina
So beautiful! Cannot wait to see it in person.
October 3, 2007 | Unregistered CommenterSandy
Beautiful! I love the colors, so vivid! Congrats to Joelle!
October 3, 2007 | Unregistered CommenterTerry
what a beautiful line! congratulations!!
October 3, 2007 | Unregistered Commenterveronica tm
Congratulations! Your new line is absolutely beautiful! Can't wait to get my hands on some it!
October 3, 2007 | Unregistered Commenterhappy zombie
Lovely! Looking forward to handling these! Congratulations Joelle!!!!
October 3, 2007 | Unregistered CommenterLaurie
Oh yes! Lovely. Liking the leaves a lot.
October 3, 2007 | Unregistered CommenterQalballah
Lovely designs.
October 3, 2007 | Unregistered CommenterNancy
The colors are lovely! Congratulations!
October 3, 2007 | Unregistered Commenterlinda p

I adore it. Can't wait till it's available for purchase. Great job!
October 3, 2007 | Unregistered Commenterearthchick
These immediately makes me think of AS Byatt's novel 'Possession'. Gorgeous stuff!
October 3, 2007 | Unregistered CommenterNanette
Congratulations! Those are gorgeous - I can't wait until they're available.
October 3, 2007 | Unregistered CommenterLauren
simply stunning! Can't wait to get my hands on it. Congratulations Joelle!
October 3, 2007 | Unregistered Commenterjulie
hyperventilating, again. congrats on the new collection.
October 3, 2007 | Unregistered Commentercindy k
Joelle! I am so happy for you. Beautiful colors and textures and I just can't wait to make wonderful things with it! HUGS!!!

October 3, 2007 | Unregistered CommenterTia
Finally. Always hoped you'd do something like this.

Will it be available in the UK or just via your website?
October 3, 2007 | Unregistered CommenterFlibbertygibbet
Yay Joelle! Just as beautiful as I expected them to be and they are just like you, sweet, smart and of elevated taste.
October 3, 2007 | Unregistered Commenteranna maria
ohhh!!! congratulations joelle... the collection is absolutely beautiful!!
October 3, 2007 | Unregistered Commenteramisha
Congratulations Joelle! I love the patterns and the colorways. Can't wait until these are available to buy. They are just gorgeous, and so sophisticated.
October 3, 2007 | Unregistered CommenterKathleen
just, wow. fantastic depth of color. looking forward to early 2008!
October 3, 2007 | Unregistered Commenterdaria
They are stunning! The honeycomb print is simple and just perfect. I cannot wait to make!
October 3, 2007 | Unregistered Commentermeg
congrats joelle!
October 3, 2007 | Unregistered CommenterAmy
Oh, it's everything I hoped it would be! Can't wait to see it in person, and THANK YOU for providing us with such lovely fabric! Joelle, you never fail to amaze me.
October 3, 2007 | Unregistered CommenterLiesl
That is such gorgeous fabric. I love the organic inspiration combined with modern, clean lines and the fresh colors... I would love to get my hands on some of that! :-D


And keep us updated on when it's for sale!
October 3, 2007 | Unregistered CommenterJoyful Abode
Wow! Did we even know this was in the works? How cool. Well done. Can't wait to see it live.

"Check it out. Live. Fresh."
--Doug E. Fresh

October 3, 2007 | Unregistered CommenterMichelle
Congratulations!! This collection is incredibly unique and so refreshing. I love the inspiration--appeals that that scientist in me. I am looking forward to see this in person--hoping to get my hands on some! And looking forward to seeing the projects you all come up with.

October 5, 2007 | Unregistered Commentersheree (sheree's alchemy)
It also has ties back to the sixteenth century Medici collectors, who displayed these beautiful curiosities in their "studiolos"--having their goldsmiths enhance coral, shells, and ivories with gold fittings for display. The collection indeed looks fit for museum display! Congratulations! Anne
October 5, 2007 | Unregistered Commenternycstitcher
Hi, I just wanted to let you know that today I got my copy of Joelle's book from German Amazon. I love it. The 1st project is already done. It is the pencil case. My daughter picked as a last minute birthday gift for one of her friends.
October 5, 2007 | Unregistered CommenterRamona
wow! i can not wait to get ome of this!
October 6, 2007 | Unregistered Commenterlaurie
October 6, 2007 | Unregistered CommenterUNIFORM Studio
Oh gorgeous! Congrats! Love these. :)
October 10, 2007 | Unregistered CommenterKelly
I can't wait to see them in the store. I look forward to their arrival! What exciting news.
October 22, 2007 | Unregistered Commenterbadecca
Wonderful and fresh,a little Marimekkoish.I am on the west coast,
will your fabric be sold in local stores or just at Purl.
Can't wait in either case!
October 30, 2007 | Unregistered Commenterouti
Dear Outi,
The fabrics are available for any store to stock, through Moda Fabrics. Of course we'll have them all, and hopefully many other stores will too.
October 30, 2007 | Registered Commenterpurl bee
I LOOOOOVE these, especially the earth series. Amazing.
November 7, 2007 | Unregistered CommenterJen

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