The BIG Move Update: WE MOVED! Plus Customer Appreciation Party Details

We are thrilled to announce that The BIG Move was a great success! Thursday April 15th was our first day open at our brand new location, 459 Broome Street, NYC.  It has been incredible!  It has been such a pleasure to see so many familiar faces and great to meet new customers and all of our very friendly new neighbors. Thank you so much to everyone who has showed up to usher in our first days at Purl Soho, it means so much to see you all there!  

Here are some snapshots of the new store.  Above is a picture of our check out area and winding station. It feels like such a luxury to have two registers and a dedicated place to wind yarn!

One of our favorite things about our new space is that all of our products are under one roof, you can find yarn and fabric and much more right here.  We hope this will breed some cross-craft projects, a sewn dress with a crocheted color maybe, or a knitted scarf lined with some beautiful printed fabric? The possibilities seem endless!

All of the space at our new location invites you to get up-close and personal with our products. Above is a picture of one yarn display area where we are keeping our cashmere yarn and other special fibers. If you ever visited our original location on Sullivan Street you might remember that our cashmere section was right above our cash register desk in a hard to access spot (sometimes we even had to stand on the desk to bring down colors)! We love that now you'll have the opportunity to really feel all the different weights and thicknesses and truly appreciate all of the amazing colors.

We also have so much more room to display Purl Bee projects. Above is a picture of our front display area. Readers of this blog might recognize the Felt Flower Pillows, New Years Garland, Fuzzy Easter Chicks, and Fun Kid's Hat among others!

All of these new changes are great but the absolute best thing about our new location is having more room to interact with all of our customers. We are so lucky to have such an incredibly dedicated and enthusiastic group of people as our customers.  So, to show our gratitude for all of your support we are throwing a Customer Appreciation Party on Saturday, April 24th from noon until 6pm.

This is going to be such a fun day! We will be hosting free raffles for goodies from all of our favorite vendors. Prizes will include fabric from Liberty of London, Yuwa, and Kona Cotton, yarn and patterns from The Fibre Company, Blue Sky Alpacas, and Imperial Stock Ranch, and a whole collection of books from STC Craft. This is just the tip of the iceberg prize-wise! We will also be serving free refreshments and giving away goodie bags full of amazing freebies to everyone who comes by.

During the party we want to share our new dedicated classroom with all of you so we are planning a series of demonstration workshops that are absolutely free! Below is the schedule, please call 212-420-8796 during our normal business hours to sign up as space is limited:

• 1:00- 1:30- Hand sewing a Four Patch with Cassandra
• 2:00- 2:30- Embroidery Basics with Sophie
• 3:00- 3:30- How to Read a Knitting Pattern with Finlay
• 4:00- 4:30- Beginning Knitting- How to Cast on with Calia
• 5:00- 5:30- Needlepoint Basics with Laura

We really hope you can make it to this event but if you can't we're also having a raffle for our online customers with lots of great prizes. We'll be posting details about the prizes and how to enter for online customers on Wednesday, April 21.

Thank you so much for all of your support during this big transition. We hope to see all of you on Saturday April 24th for the party if not sooner!

Here are the details for our new shop:

Purl Soho

459 Broome Street

New York, NY 10012

212 420-8796

For now our store hours will remain the same as always:  Monday-Friday 12 to 7; Saturday and Sunday 12 to 6pm. 

If you need a map to the new location please click here.

See you soon!

Comments

[angelina]

guys: what a beautiful shop. i hope i make it there someday.
good luck with the move
xx

[Rita]

The new store looks FANTASTIC! Wish I could be there for the party - will have to wait until the end of the year when I am planning on heading to NYC for Christmas!! Will be worth the wait....

Rita

[Ana]

Congratulations the shop is absolutely stunning!
Best wishes from Barcelona.

[Elena]

Congratulations! What a beautiful shop. I have been following your progress with bated breath, from the other side of the world! I would absolutely love to visit your shop one day, until then I will do what I've been doing everyday, visiting you via blog land!

[Kate]

Well done on the move - the shop looks AMAZING.

[Carolina]

Congratulations! Looks very nice :)

[milk tooth rain]

Omg! That store dirve me crazy, really crazy...I love it!

[riotyarn]

So much beautiful yarn. I wish I lived in New York and had the opportunity to visit the shop.

[sharon]

beautiful - i miss nyc!

[Kimferg]

Gorgeous!!!

[Emma Angel]

Wow, it looks great! Wish I could call in but its a bit too far from Manchester.
Well done, it really does look fantastic x

[santaananana]

I wish I lived in NYC! I am a devoted follower who lives in California. I order from your website all the time. Your new store looks like Heaven to me!

[Leila]

I think I would be happy with a poster made of any one of those photos! What will you do when someone buys something? Do you have a dedicated display-composition manager? :)
Seriously, congratulations.

[Ruth]

Yay! Congrats on the new space. Can't wait to come see it!!!

[betsy]

It all looks amazing! Congratulations on your beautiful new space! I can't wait to come check it out in a few weeks.

[Julia]

The new store looks gorgeous. I wish that I lived in NYC so that I could pop by.

[Josie (Molly's Mom)]

The new store looks BEAUTIFUL. Congratulation. I can't wait to come visit in May.

[mimi k]

Congratulations- the store looks fantastic!! I can't wait to see it in person :-)

[Beth]

Wow, congratulations! The new place looks awesome! Beth

[Tich]

What beautiful pictures and what a beautiful shop! The yarns and fabrics look yummy. I would have loved to come to the opening, but it is a little far from Orkney, Scotland. Wishing you a wonderful success in the future. You deserve it with all the hard work you do.

[Rose]

The store looks beautiful!! I was there last week (4/2) and was sorry I was too early but also glad to have one more visit in your old store. Can't wait to see the new one soon!!!

[kgmama]

I am one of your loyal customers from CA--your shop is always on my list of places to go when I visit NYC, and I always bring home at least one skein of some special yarn I cannot find here. I look forward to visiting your beautiful new store, but I will miss the little one on Sullivan too.

[Brenda]

Looks SO beautiful - if I ever get to New York, yours will be one of the first places on my agenda! Congrats on a successful move!!!

[giddy teri]

wow! can't wait to see for myself this summer! looks so bright and so cheery! you've made such marvelous and inviting space with a modern aesthetic! congrats!

[Nancy J]

I wish I was just a hop, skip, and a jump away. I must say though that your blog makes me feel like a part of the action.

[Gwen]

Wow! It looks like knitter's heaven! Congratulations!

[happy zombie]

Beautiful!! Congratulations on your big move. Everything looks like candy and just waiting to go home with me! Mad love for your stitching around your windows.

[Nicola Gouldsmith]

Just lovely, you are all so inspiring. I tell all my customers to take a look at your blog and they all love it. Best of luck with the new shop.

[susan]

can't wait to see it in real life! congratulations from a big fan in stockholm!

[Colleen]

Wow. I love you all. Your shop is fabric and yarn to the ninth power. If I got in my car right now, I might be there by closing!

Your drooling fan in North Carolina...

[Kimmay]

This is so exciting! Congrats!

[Barb in MI]

Wow, the store looks beautiful - congrats and be proud of your accomplishments! Now I only have one question: why are you not in my neighborhood?

[Terriaw]

Your new store looks amazing! I love seeing snapshots of different displays throughout the store. I can imagine having a dedicated winding space will be nice, and being able to reach things better will be a treat. Love that you can display your projects too. Congratulations!

[niki*]

such eye candy!!!!!!!!!!!
lovely place.

[Gert]

Your new store looks beautiful and very colorfull! Could you please send some luck over to the Netherlands? We're planning on flying to NY next Tuesday, but there's a volcanic cloud from Iceland blocking the way to the USA, and I *really* want to come and visit the Customer Appreciation Party. So I'll keep my fingers crossed!

[Nancy W. from CT]

Congratulations on your big move! I have never been to your shop, but from the pics on the web, it looks absolutely gorgeous! I enjoy your website and have printed a lot of your patterns (my wish list). I wish you much success!

[talia]

The new store looks beautiful (of course!) I am looking forward to coming in, though I'm a bit scared what additional space will do to my already weak willpower when it comes to buying yarn and fabric.

[Roselee]

My friend and I here in Western MA are DYING to take a trip to visit your store - it looks so inviting for two sewing/knitting/crafty ladies.
Good luck and we'll see you soon (I hope!).

[cate]

huge congrats! it looks gorgeous! since you guys are my neighborhood fabric store (lucky me!), i will see you very soon. and having a combined store might even mean that i will get up the courage to learn how to knit. finally. so excited to see the new digs.

[Carol]

The new store and space looks fabulous; such an OPEN look and how the light enhances the yarn colors!! I love NYC and the SOHO area, but am now forced :) to live in Southern CA and do utilize the distribution center in Tustin as much as I can, but would love to visit you all in NYC. I lived on the Lower East Side for years a very long time ago during the sixties--way before SOHO was cool:).

Do keep us all posted on all the exciting activities. I wish you success with the new location; ENJOY.

ct

[Fiona]

Your new shop space looks so sumptuous, vibrant with colour and beautifully laid out.
Congrats from Australia

[marsi]

never been to n.y.c......but when i do, one of the first places i plan on visiting will be the purl bee. love your blog. love your new place.

m.

[Mylene]

I love your store! It just oooozes charm. You guys are an inspiration.

I've been to visit the shop a few times when I was in NYC (from Canada) but never got to spend any real time there because it was always PACKED.

I L.O.V.E. the ladder by the way - it's awesome!

[Luisa]

Congratulations on the big move, the store looks wonderful! Hopefully, it won't be too long until I visti NYC again and drop in for a visit! In the meantime, I will have to settle for ordering online... Best wishes from Holland!

[Zena]

I can hardly wait till next week when I will be in NYC. Congratulations on your truly amazing new home!
Greetings from Tel Aviv!

[Carme]

Wow guys, this i s a really nice place !!!!
To far away from Barcelona (Catalonia), but we follow you anyway.
I wish you all the best.

[Chris]

Congratulations it looks fabulous! I'm going to London next year (from Australia) for my daughters wedding so my only decision now is, "do I stop in New York on the way there or on the way home?"
Can't wait to see it shop, shop, shop!!
Good luck and I hope it's a great success for you.

[Helen]

Oh wow - I wish I lived in the States!

[Grace]

Congratulations! Your new location is just beautiful, and I wish you the best of luck. I can't wait to see it in person.

[Christina]

Very BEAUTIFUL store!!!! Would love to see it in person! Thanks so much for making all the wonderful yarn and fabrics available to us. Love the Purl Bee and all the projects, pictures and useful information. Have a great party next week! Congratulations!